ABOUT THE FOUNDER
Meet Desiree
Desirée Mayon is a queer Black technologist, data scientist, and senior product leader who has built and scaled human-centered systems across consumer, commerce, and institutional technology.
She has led product and data initiatives at Google, Etsy, Microsoft / Xbox, Nordstrom, and the University of Cambridge, working at the intersection of data science, product strategy, and behavioral systems.
She has led product and data initiatives at Google, Etsy, Microsoft / Xbox, Nordstrom, and the University of Cambridge, working at the intersection of data science, product strategy, and behavioral systems.
As the founder of Sincerely, a Black Woman, Desirée has long created spaces where marginalized communities can exist on their own terms—seen, heard, and valued without translation. Her work sits at the intersection of data science, product strategy, and cultural understanding, which drives She & HER's commitment to building technology that respects the complexity of how we actually connect.
Desirée serves as an advisor to Jem Social and has sat on the board of Pride Houston. A proud Houstonian, activist, and self-described "person who brings the Mac & Cheese to the cookout," she's dedicated to transforming lived experience into infrastructure—creating real change in how queer women find each other and build community.
She & HER is built from the lived realities and long-standing gaps she knows intimately. Not hypothesizing needs. Not romanticizing struggle. Just building what's been missing.
Desirée serves as an advisor to Jem Social and has sat on the board of Pride Houston. A proud Houstonian, activist, and self-described "person who brings the Mac & Cheese to the cookout," she's dedicated to transforming lived experience into infrastructure—creating real change in how queer women find each other and build community.
She & HER is built from the lived realities and long-standing gaps she knows intimately. Not hypothesizing needs. Not romanticizing struggle. Just building what's been missing.
UNCOVER THE STORY
Why I'm Building She & HER
A Love Letter to Myself
I’m building She & HER as a love letter to myself — to the human I’m still discovering, and to the version of me that didn’t yet have the language or the space to exist fully.
A Space Informed by Nuance
After years of navigating digital spaces that felt unsafe, performative, or indifferent to nuance, I knew I didn’t want to replicate what already existed.
I wanted to build something that honored complexity, boundaries, and care — not as an afterthought, but as the foundation.
I wanted to build something that honored complexity, boundaries, and care — not as an afterthought, but as the foundation.
A Space for Connection
She & HER is what happens when lived experience meets intentional design. It’s about creating space for connection that doesn’t ask people to flatten themselves, rush intimacy, or trade safety for access.
Building slowly, thoughtfully, and with accountability isn’t a limitation — it’s the point.
Building slowly, thoughtfully, and with accountability isn’t a limitation — it’s the point.
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BUILD WITH US
Built in Community
I’m not building She & HER in a vacuum.
As I build this platform, I stay in close conversation with people who deeply understand the realities of women who like women — not just academically, but lived.
As I build this platform, I stay in close conversation with people who deeply understand the realities of women who like women — not just academically, but lived.
That includes:
Their perspectives help me pressure-test decisions, slow down when needed, and stay grounded in care as much as innovation. They don’t dictate the product — but they inform how it evolves, especially when it comes to safety, trust, and intentional connection.
Because if I’m building something meant to hold people, it needs to be built with people, not just for them.
Because if I’m building something meant to hold people, it needs to be built with people, not just for them.